“Mālama today is more vital than ever,” Rogers said. “Too many tourists trample over our land, ignoring restrictions and damaging sensitive ecosystems… Don’t just think Hawaii is beautiful; help keep it that way. It’s a shared responsibility.” As Rogers explained, mālama isn’t about seeing or appreciating a landscape; it invites visitors to connect and contribute to it, with the idea that caring for a place fosters a stronger relationship with it.