Recycled gold is revolutionizing the retail market as consumer demand for sustainability grows. By significantly reducing environmental impacts such as waste and energy consumption, recycled gold presents a promising alternative to traditional mining. Retailers, however, face challenges in sourcing, transparency, and educating consumers. The opportunity lies in building trust through certifications like the Responsible Jewelry Council (RJC) and positioning recycled gold as a premium product, all while meeting eco-conscious consumer expectations.