The retail landscape is undergoing a transformative shift driven by rapid technological advancements, changing consumer behavior, and increasing competition in the digital age. Consumers today are more connected, informed, and empowered than ever before, with access to a wealth of information, choices, and alternatives at their fingertips, anytime, anywhere. As a result, their expectations and preferences are continuously evolving, and they demand seamless, personalized, and engaging shopping experiences across all channels and touchpoints, from online and mobile to in-store and social media.
