Mars admits it has had to reduce size of product due to ‘growing pressures’ of rising costs
Lovers of Galaxy chocolate bars have become the latest victims of the “shrinkflation” trend in food manufacturing, after the brand’s owner, Mars Inc, reduced the size of the bars.
Shrinkflation is a tactic commonly used by the food industry, where manufacturers cut pack sizes without reducing prices, as they look to reduce their costs amid stubbornly high food price inflation.